There is so much competition today that even highly popular brands tend to fail to rank on the SERPs if they don’t do the SEO right! Shopify e-commerce SEO tools are powerful enough to help you increase your brand visibility and lead to an increase in your sales and profits in the long term. For an online store, SEO is very crucial and without that, they might never rank on the SERPs at all. This is why we have this Shopify SEO guide for you to understand how you can employ SEO tools in your online store to witness exponential growth in your store’s reach and conversion rates.
Shopify E-Commerce SEO- What is it?
Shopify is one of the top platforms for building an online store as well as optimising it for ranking better on the search engine results page. It is because Shopify has built-in SEO features that let online stores optimise their content better to rank on the SERPs. SEO tools are very crucial for any online store as they help in getting organic traffic to your site which further leads to more conversions. You want people to search for a product that you already sell and directly land on your page.
Do you think it can be done easily? This can only be possible if you optimise the store properly so that it ranks higher on SERPs. These tools help you analyse and incorporate the right SEO practices that will help you get better rankings and increased traffic on your online store. Built-in features like customisable title tags, meta descriptions, and URLs, mobile-friendly design templates and fast-loading speeds are all equally important for increasing the visibility of your online store to the greater masses.
Important Factors in Shopify E-Commerce SEO?
Keyword Research
Keyword research is generally the most important and prevalent way to rank your websites on Google and other search engines. Keywords are the specific words that are being searched by your target audience on these search engines. Under this Shopify e-commerce SEO practice, you are required to dig out short and long-tail keywords that are the most relevant to your brand’s product and services. Factors like keyword volume, keyword difficulty, relevancy and intent are the bases for identifying the right set of keywords for your website. A keyword that has high volume but has low competition could be an ideal choice for you as a higher number of people are searching for that keyword but only a few websites are using that keyword to rank on SERPs.
Site Structure
Your website’s structure has a big impact on whether visitors stay on your site or leave early. It is a crucial step in the Shopify E-Commerce SEO. Visitors to your website or online store should be able to find anything they are looking for easily without finding things complicated. A simple and enhanced UX will attract more customers to your site due to the ease of navigating the website. However, if you complicate the structure of your website by placing too many pages or not placing them in a particular order then it will leave the visitor frustrated thus making it difficult for you to witness more traffic.
Technical SEO
Shopify e-commerce SEO also lets you optimise your website technically. The technical SEO is an important aspect of making your website easy, fast and safe for visitors. Optimising your website such that it has the highest loading speed, is easy to access and is easier to crawl is included in technical SEO. You can gain organic traffic due to these aspects of your online store You can optimise the images to load quicker than ever and also create logical internal linkings for easy navigation.
On-page SEO
The on-page SEO has a crucial role to play in your online store. With Shopify e-commerce SEO, you can easily optimise your website pages so that they can rank higher on the SERPs. The product category and product description pages are the most important and most visited pages for any online store and optimising them correctly can do wonders for your online store.
Earning backlinks
Acquiring Links
Getting links is a common practice that helps you gain trustworthiness and drive organic traffic to your site. When you publish guest posts on your site it helps in building a reputation and trustworthiness. The number of links your page receives will directly impact your Google rankings. If you build quality links for your websites through reputed high-ranking websites then it can help you increase your authenticity score and thus increase your rankings on the SERPs.
Key Tips for Shopify E-Commerce SEO
- Add the relevant keywords to the title, meta tags, and meta descriptions.
- Make sure the alt text for the product images appropriately conveys the pictures so edit them accordingly.
- Consider carefully what URLs you want for goods, collections, web pages, and blog entries.
- Ensure that the file names contain keywords.
- Do interlinking within the text to make the visitors browse other products and services on your site directly. This will help in increasing the time spent on your site.
- You can incorporate latent semantic indexing (LSI) keywords in your website content.
- Write unique and informative product descriptions to make sure Google ranks your site.
Conclusion
Are you still wondering “Is Shopify good for SEO”? Well, Shopify could be the best platform to build and grow your online store. The in-built SEO tools help you a lot to make sure your website performs better when it comes to SERP rankings. SEO is crucial for any online business and doing it the right way is even more crucial. You can employ Shopify e-commerce SEO to make sure your website witnesses increased engagement, organic traffic and better conversion rates to grow your business amidst the prevailing competition in the digital market domain.
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